Lafite 2010-2019 Vertical
Ten Consecutive Vintages of Bordeaux’s Most Famed First Growth
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Key Highlights
Lafite is the #1 Bordeaux on the Liv-Ex Brand Power Index
Lafite Rothschild is ranked as the #1 wine brand from Bordeaux and #2 wine brand in the world according to the 2021 Liv-Ex Power 100 Ranking.
Brand Power and Global Prestige
Lafite garners premium pricing due to brand power and global prestige Lafite’s wines demand a premium in comparison to the other four First Growths of Bordeaux. Across the 2009 - 2018 vintages, Lafite has commanded a 34% price premium over the average price of the rest of the First Growths.
Lafite is the top wine traded by value in Asia
In 2021, Lafite again topped the list as the wine most traded by value in Asia, outperforming DRC, Petrus, and other Bordeaux First Growths.
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As the top traded wine in the world by both volume and value in 2021, Lafite Rothschild (Lafite) is the most highly sought after and valuable Bordeaux First Growth and one of the most in-demand wines globally. When Hong Kong dropped its import tariff on wine, it was Lafite that drew the attention and lust of Asian collectors in the late oughts and early 2010's, and is an example of how Lafite has stood out from the rest of the Bordeaux First Growth wines. This special status is further evidenced by the fact that across the 10 bottled vintages from 2009 to 2018, Liv-Ex reported that Lafite commanded a 34% higher price per case compared to the average of the other four First Growths of Bordeaux. First Growth sales made up 35.9%* of all Bordeaux Sales in 2021, up from 32.6% in 2020. This increase in First Growth sales coincides with the continued decrease in Bordeaux's share of the secondary wine market registering at 38.8% at the end of 2021, down from over 60% in 2011. As the secondary wine market broadens and wines from new countries become collectible, the top-tier Bordeaux remains sought after and in demand. As the market turns to the top wines in the Bordeaux market, wines like Lafite on the Left Bank, and top tier Right Bank wines like Petrus and Le Pin will be driving an increasingly larger percentage of the overall Bordeaux trade. Adding to the inherent brand power and built-in demand for Lafite, this collection is a vertical, which means wines from consecutive vintages. This tenbottle vertical decade of wines includes six wines rated 96 or better, including two 100-point scores (2010 and 2018). That said, the value of a vertical isn't solely defined by the individual wines, but rather in the whole collection as a set. In the eyes of collectors, there is additional value in purchasing a collection spanning a full decade with guaranteed provenance rather than sourcing each individual vintage on their own. The combination of brand power, unbridled demand, and vertical collection format makes this Lafite collection stand out from past Vint Bordeaux offerings and other investment opportunities currently on the market. *Source: Liv-Ex